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Sarah

Executive life coach. Founder of Inzenity ®.  Neuropsychologist.
 

Dr. Zheng

- and -

Future crime researcher. Human cybersecurity specialist.

All people do is adapt to their perceived circumstances.

Once I fully understood this, I realised perspective is all we need.

From a young age, my parents' takeaway business provided a window into society at large. Everyone struggles in some way. In our case, racism, abuse, poverty and neglect forced me to look deep down inside to overcome my life situation.

The time has come for me to tell my story and help others overcome themselves, too. It inspired me to train as an executive life coach and found Inzenity, alongside my academic research on crime from emerging technologies. Because the best crime prevention is helping people gain perspective.

 

Research highlights

A selection of my publications on why people fall for online scams and how we may reduce scam victimisation:

Essays

My non-peer-reviewed musings on AI, how it relates to human cognition, data-driven technologies and their impact on society.

In the past 12+ years I have worked for/with:

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